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Nike Blazer

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Nike Blazer
Nike Blazer Mid '77 Vintage BQ6806-100
  • Nike
  • Blazer Mid '77 Vintage
  • "White & Black"
  • $91
Nike Blazer '77 Pro Club DQ7673-100
  • Nike
  • Blazer '77 Pro Club
  • "Black & Light Bone"
  • $83
Nike Blazer Low '77 DC4769-102
  • Nike
  • Blazer Low '77
  • "White & Black"
  • $75
Nike Blazer Low '77 Vintage DA6364-101
  • Nike
  • Blazer Low '77 Vintage
  • "White & Black"
  • $82
Nike Blazer Mid '77 Vintage CZ1055-100
  • Nike
  • Blazer Mid '77 Vintage
  • "White & Black"
  • $91
Nike Blazer Mid '77 FZ3626-100
  • Nike
  • Blazer Mid '77
  • "Adobe"
  • $132,99
Nike SB Zoom Blazer Mid Premium FZ3306-200
  • Nike
  • SB Zoom Blazer Mid Premium
  • "Legend Dark Brown"
  • $160
Nike Blazer Low '77 Vintage FQ8060-400
  • Nike
  • Blazer Low '77 Vintage
  • "Blue Gum"
  • $150
Nike Blazer Low '77 Vintage FQ8060-100
  • Nike
  • Blazer Low '77 Vintage
  • "Summit White & Gym Red"
  • $150
Nike Blazer Low '77 Vintage FQ8060-001
  • Nike
  • Blazer Low '77 Vintage
  • "Black Gum"
  • $150
Nike Zoom Blazer Mid Pro GT FN4182-001
  • Nike
  • Zoom Blazer Mid Pro GT
  • "El Camino"
  • $132,99
Nike SB Zoom Blazer Mid FD0731-003
  • Nike
  • SB Zoom Blazer Mid
  • "Phantom & Cosmic Clay"
  • $150
Nike Zoom Blazer Mid Pro GT FD0269-700
  • Nike
  • Zoom Blazer Mid Pro GT
  • "University Gold"
  • $132,99
Nike Blazer Phantom Mid DX5800-101
  • Nike
  • Blazer Phantom Mid
  • "White & Light Pumice"
  • $154,99
Nike Blazer Low '77 Premium DV0801-100
  • Nike
  • Blazer Low '77 Premium
  • "Black & White"
  • $74
Nike Blazer Mid Victory DR2948-100
  • Nike
  • Blazer Mid Victory
  • "Phantom"
  • $132,99
Nike Blazer Mid '77 Next Nature DQ4124-106
  • Nike
  • Blazer Mid '77 Next Nature
  • "Light Orewood Brown"
  • $132,99
Nike Blazer Low '77 Jumbo DQ1470-101
  • Nike
  • Blazer Low '77 Jumbo
  • "White & Black"
  • $132,99
Nike Blazer Mid '77 Next Nature DO1344-101
  • Nike
  • Blazer Mid '77 Next Nature
  • "White & Black"
  • $140
Nike Blazer Low '77 Jumbo DN2158-101
  • Nike
  • Blazer Low '77 Jumbo
  • "White & Black"
  • $150
Nike Blazer Low Platform DJ0292-101
  • Nike
  • Blazer Low Platform
  • "White & Black"
  • $150
Nike Blazer Mid '77 DH9700-100
  • Nike
  • Blazer Mid '77
  • "Athletic Club"
  • $140
Nike Blazer Mid '77 Jumbo DD3111-102
  • Nike
  • Blazer Mid '77 Jumbo
  • "White & Habanero Red"
  • $82
Nike SB Zoom Blazer Low Pro GT DC7695-002
  • Nike
  • SB Zoom Blazer Low Pro GT
  • "Black & White"
  • $120
Nike Blazer Mid '77 DA4088-100
  • Nike
  • Blazer Mid '77
  • "White & Black"
  • $80
Nike Blazer Mid '77 DA4087-100
  • Nike
  • Blazer Mid '77
  • "White & Black"
  • $105
Nike Blazer Mid '77 DA4086-114
  • Nike
  • Blazer Mid '77
  • "Summit White & Aquarius Blue"
  • $110
Nike Blazer Mid '77 DA4086-100
  • Nike
  • Blazer Mid '77
  • "White & Black"
  • $110
Nike Blazer Mid '77 CZ1055-125
  • Nike
  • Blazer Mid '77
  • "White & Diffused Blue"
  • $140
Nike Blazer Mid '77 Vintage CZ1055-118
  • Nike
  • Blazer Mid '77 Vintage
  • "White & Pink Oxford"
  • $140
Nike Blazer Mid '77 Vintage CZ1055-101
  • Nike
  • Blazer Mid '77 Vintage
  • "White & Habanero Red"
  • $83
Nike Blazer Mid '77 Vintage BQ6806-122
  • Nike
  • Blazer Mid '77 Vintage
  • "White & Picante Red"
  • $82
Nike SB Zoom Blazer Mid 864349-002
  • Nike
  • SB Zoom Blazer Mid
  • "Black & White"
  • $130
Nike Blazer Mid '77 Premium FQ8173-104
  • Nike
  • Blazer Mid '77 Premium
  • "Dia de Muertos"
Nike Blazer Mid '77 SE FN6937-101
  • Nike
  • Blazer Mid '77 SE
  • "Deep Jungle"
Nike Blazer Mid '77 FN6877-100
  • Nike
  • Blazer Mid '77
  • "Washed Denim"
Nike Blazer Mid '77 FJ4547-100
  • Nike
  • Blazer Mid '77
  • "Green Fade"
Nike SB Zoom Blazer Mid Premium FD5113-600
  • Nike
  • SB Zoom Blazer Mid Premium
  • "University Red & Midnight Navy"
Nike SB Zoom Blazer Mid FD0731-001
  • Nike
  • SB Zoom Blazer Mid
  • "Anthracite"
Nike Blazer Low '77 Jumbo SE FD0378-121
  • Nike
  • Blazer Low '77 Jumbo SE
  • "Summit White & Midnight Navy"
Nike Blazer Mid '77 FB8475-100
  • Nike
  • Blazer Mid '77
  • "Bling"
Nike SB Zoom Blazer Mid x Mason Silva DZ7260-400
  • Nike
  • SB Zoom Blazer Mid x Mason Silva
  • "Blackened Blue"
Nike Blazer Mid '77 DZ2900-100
  • Nike
  • Blazer Mid '77
  • "White & Guava Ice"
Nike Blazer Mid '77 DX8959-100
  • Nike
  • Blazer Mid '77
  • "Summit White & Gorge Green"
Nike Blazer Mid '77 DX8948-100
  • Nike
  • Blazer Mid '77
  • "Summit White & Hot Curry"
Nike Blazer Phantom Mid DX5800-100
  • Nike
  • Blazer Phantom Mid
  • "White & Black"
Nike Blazer Phantom Mid DX5800-001
  • Nike
  • Blazer Phantom Mid
  • "Goddess of Victory"
Nike Blazer Mid '77 Canvas DX5550-100
  • Nike
  • Blazer Mid '77 Canvas
  • "White & Sail"
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Blazer

Nike’s first entry into the basketball market came in 1973 when they released the Nike Blazer. At its core, the design incorporated a leather upper whose plain white surface was the perfect place to showcase the young brand’s logo, which had only been created two years earlier. NBA players considered this basketball trainer to be a superior product because of its tough but breathable latticed nylon tongue and high traction vulcanised rubber tread. Meanwhile, its minimalist look created one of the most enduring shoe designs of all time, which to this day retains its sleek, modern aesthetic.

Despite its name being given in honour of Nike’s local NBA team, the Portland Trail Blazers, its popularity was aided by the famous San Antonio Spurs player George “The Iceman” Gervin, who chose the Blazer because of its high quality build and inventive use of cutting edge technology. His personal shoe had his nickname printed on the heel instead of the usual Nike branding. It did, however, have the distinctive Nike swoosh prominently displayed down the sides, with Gervin’s endorsement propelling the Blazer and the brand to national prominence. Though the Iceman Blazer was never released to the public, the agreement was, in all likelihood, one of the first player exclusive arrangements in history. It was a brilliant move as it laid the foundation for future collaborations, including Nike’s legendary partnership with Michael Jordan, which came more than a decade later.

When the Nike Blazer was first released, it was the height of basketball technological innovation. However, as the years went by, Nike began to focus their efforts on other models and newer technologies. As more advanced basketball shoes began to enter the market, the Blazer slowly faded from the limelight. But that didn’t mean it was finished. In fact, it was later to be adopted by an altogether separate culture, changing the course of its history.

That culture was skateboarding. During the 90s, members of the skating community found that the Blazer’s high-friction rubber sole, which had been designed to grip onto hardwood courts, provided excellent stability on a skateboard as well. Its tough leather exterior allowed them to perform an array of expressive tricks without the shoe falling apart. In line with the humble skater ethos, the sneaker had a no-frills feel to it that suited the culture perfectly. In 2005, Nike built on this by developing the Nike SB Blazer in partnership with Lance Mountain. This skateboard-specific Blazer introduced Zoom Air technology in the sole and a padded tongue to help absorb the repeated impacts of the skater lifestyle. 

Just one year later, another collaboration would elevate the Blazer even further, bringing it yet more fans. Teaming up with skateboarding lifestyle brand Supreme, Nike released three luxurious colourways in black, white and red. Each had a padded jacket-like upper as well as premium details like faux snakeskin swooshes and a golden heel loop. At the time, this deluxe model earned the sneaker wider recognition, particularly in the world of fashion, which paved the way for future collaborative releases with other brands.

Ordinarily, for a shoe to stay relevant for a long period, it has to adapt to an ever-changing world. Not so with the Nike Blazer. It carved its own path and achieved incredible longevity through staying largely unaltered in its design as the world changed around it – remarkable for a sneaker that started out as a basketball trainer.

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